100%
INCREASE IN BOOKINGS
100%
INCREASE IN TRAFFIC
100%
INCREASE IN REVENUE
CASE STUDY | WILLIAM BIRD TREE SERVICES
THE CLIENT
William Bird Tree Services launched in June 2019 to aid in the business growth by promoting the business services online.
THE OBJECTIVES
William Bird Tree Services set the following goals
- Implement an online presence
- Gain bookings for services offered
- Launch services to target market
THE STRATEGY
Over the course of a couple of months months a new website was developed on the WordPress CMS platform and services included:
- RV Digital Marketing created all the Content for web pages and marketing collateral
- RV Digital Marketing provide all Graphic Designs for logos and website design
- RV Digital Marketing created all Search Engine Optimisation data (SEO)
- RV Digital Marketing created allSocial Mediachannels, design and development
By developing the website and including engaging and informative content, interest began to grow and the business along with it. This new growth provides a good ROI.
RV Digital Marketing Services was recommended to me by one of our suppliers, so we quickly arranged a meeting to discuss our requirements.
Russell took this information and returned with a development version of our website for us to review and make changes. Russell provided everything we needed so we only had to provide a basic idea of what we wanted, and he took this idea and created all the content and collateral that was needed to implement the website.
We reviewed the development website, and listed any updates / changes we required and Russell applied our updates and launched the site and it is now gaining traffic and starting to bring in new customers.
Russell not only met our expectations, he exceeded them with carefully considered insights as to how we should grow the business and what marketing techniques to employ. Now we have the entire range of digital marketing tools to maximise the ROI and could not be happier with the result.
COMPANY GROWTH
Despite the business only being launched in June, it is already providing a great ROI. We are forecasting a great return for 2019.
BOOKING INCREASE WEEK BY WEEK
Tree Surgery is our most popular service
Commercial bookings are increasing steadily
We have recurring Domestic appointments
WE ARE GATHERING VALUEABLE ANALYTICS
Demographics of our website visitors:
Age range | Gender | Geo Location | New vs Returning
Device Used
Browser Used
Traffic Type (Organic / Direct / Social)
Search terms used to land on website pages
Busiest time of day for website visitors
Page visit priority
Social media generated traffic
User flow around the website
How many users have sent used email contact method
How many users have used telephone contact method
Goal views – booking forms, email contacts
Bookings can be broken down by service type, month and how the booking was made (form / email)
COMPLIANCE
Site is mobile friendly
Site is security compliant (SSL)
TRAFFIC
Increased booking via the website
Increased area demographic to 30 mile radius
Google page ranking are gradually increasing to page 1 for specified search terms
REVIEW
Based on this information, the website continues to be developed based on the companies goals.
GRAPHIC DESIGN
UX & DESIGN
PROJECT DELIVERY
SOCIAL MEDIA
Setup and configure the following social media channels:
FACEBOOK | TWITTER | LINKEDINÂ to drive traffic back to website.Â
Created header and profile images for all digital channels
ANALYTICS SETUP
Setup and configured Bing Analytics to capture data
Setup and configured Search Console to capture data
SEO
SECURITY
Security plugins added to website to prevent hacking attacksÂ
ONLINE BOOKING REQUESTS
Created an online contact form to capture customer data and provide an efficent way to book the required service
MAINTENANCE
Installation and monitoring of site security
Installation and monitoring backups
Disaster recovery testing