What is social media?

and what does it mean to you?

Wikipedia’s definition is:

“Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. Social media is defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”.

By using social media channels it performs a number of functions:

It helps you keep in touch with your audience with promotion of posts that inform your customers of your services, updates to current or new projects, or news.

This also helps promote you in terms of SEARCH. Your social media channels provide links back to your WEBSITE.

When google reviews your site during indexing, it checks links. The more links you have, the more google believes in your credibility and this helps promote you to google search page one and ranks you higher on page one.

It is important to maintain regular updates to your channels as this tells google you are an active business and maintains your position. These posts have to be quality and relevant to your business as this is another factor google uses to determine your business is the correct one to show when answering the search query.