What is a Press / Newspaper Ad?

Press advertising is a form of display advertising reproduced in national, local or street press titles.
The same ad may appear on a variety of paper stocks from absorbent newspaper to glossy inserts, with diverse pre-press and print plants located nationally, either pre-printed or inline.

Most press ads are now sold in modular sizes, and may be bought as full colour, mono or spot colour.
Below are some examples of Press / Newspaper ads I have created for my customers.