WEB SERVICES
“your 24 hour shop window”
Your website is your 24 hours a day shop window to your products and services and needs to present a clear message of what you do, and how your services can benefit your customers
Design
User Interface | Graphics
Development
Content | Layouts
Migration
To WordPress
WHAT makes a good website?
Your first answer will probably be design, mobile friendly or keeping up with the latest trend.
Other websites talk about things like:
- purpose
- communication
- typefaces
- colours
- images
- navigation
- grid layouts
- f-pattern design
- load time
- and mobile friendly.
But what really makes a good website?
I like to keep it simple, and ask myself a few questions.
Does the site make it clear what the business does?
Is the site selling a product or service?
Does the site make it clear what problem the business is trying to solve?
Is it clearly displayed how to get in touch with the business?
As part of what I do, I will actually look around the site for a while, but your customers and visitors WILL NOT.
If they cannot work out what product or service you offer in around 10 seconds, they will leave your site and continue looking for whatever they are searching for.
Try this for yourself. Search for a product or service in google and when you select a link from googles search page, ask yourself
What do they do?
Does the domain name resonate with you that this is something you would remember when searching again in the future?
Is the logo memorable and link-able with the product or service or even the name of the business?
Are there clear calls-to-action on the site such as how to contact or can you find what you need in a few clicks?
O.K. that is a pretty easy task, and you will quickly find that these answers are obvious, or you will ask yourself why they did this or that like that.
Now for the Challenge
Try it on YOUR site. You have the disadvantage that you are attached to your site in an emotional way, and the other trap that you may fall into, is that the site was DESIGNED FOR YOU and not your visitors.
I can think of no other industry where the product or service is created for the business who is making the product or service.
They are in business to meet the demand for their customer base and market segment, and have to understand what is required from the market in order to satisfy demand and grow their business. This is clear, until you get into the website business.
I have seen so many times that the business owner loves their website and can see no problems with it, but are not getting found on the internet because of bad designs, bad names, confusing layout, I could go on and on.
So, why does this keep happening?
The designer will create what you tell them to, so if you are unable to look at your site objectively, you will be on the path to failure and wasting a lot of time and money. The process is simple. All that is required is to look at your business as your customers do, and ask yourself the same questions they ask when they are searching.
Here are a few questions you need to ask yourself before getting a website.
What problem are you solving?
Do you want them to call or email you?
What do you want?
What about Mobile Friendly Design?
We design using clear and simple navigation, prominent call-to-actions, clever lay out and use of images to guide the busy mobile browsers in the right direction – this makes the key elements of your business pop and strike your prospects straight away.
Google Ready
Fully Responsive
Still none the wiser, read more…
There are many web designers out there is cyber space, and indeed even more web developers, but its a rare combination to find a designer and developer in one. It’s even more rare to find a designer/developer with an eye for Search Engine Optimisation. What does this mean to you? Well, if you have spent your hard earned profits on this amazing web design, and the SEO is poor or non existent, that means that no one will be able to find your site, and would be a large waste of time and money.
What about the development side? Well the same applies. You could have the best coding, optimised for speed and load of amazing widgets such as slide shows, movies playing as backgrounds, but again, if the SEO is not been done, no one will find your site.
It’s therefore, imperative that your site is constructed with all these elements in mind:
- Great Design
- Great Coding
- Great SEO
Then you will have a fighting change against your competition.
Sounds simple. It IS!
My skills are in both Web Development, Web Design & SEO, so I can offer the complete service where we can implement your vision of a new site, update your existing site or migrate from your current platform to WordPress for example.
I have decided to concentrate on WordPress exclusively, although I would use something like Wix as a design platform for development for the look and feel of the site before development on WordPress.
Check out some of my website designs & developments.
What is a Web Designer?
A web designer is someone who is both creative and technically inclined, and uses both these attributes to build or redesign websites.
The web designer has the ability to understand what is needed to make a website functional and easy to use, but at the same time make it aesthetically appealing to the user.
What is a Web Developer?
A web developer is a programmer who specialises in, or is specifically engaged in, the development of World Wide Web applications, or distributed network applications that are run over HTTP from a web server to a web browser.
A web developer is responsible for programming the code that “tells” a website how to function.
Website Security?
WordPress is one of the most popular Content Management Systems in use today, and while there is a certain amount of in-built security, you can never be too secure. Below are just a few things you may wish to consider for your own site, or have a serious think if you are creating sites for your customers and have not reviewed the security levels.