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Vale DOG TRAINING

View Case Study

Vale DOG TRAINING CASE STUDY

DATA INSIGHTS
79%

INCREASE IN BOOKINGS

78%

INCREASE IN TRAFFIC

52%

INCREASE IN REVENUE

Visit Website

CASE STUDY | VALE DOG TRAINING

How RV Digital Marketing implemented a fully range of services with a new digital platform.
THE CLIENT

Vale Dog Training launched a couple of years ago and decided they needed to be online to attract more customers.

Following a site developed with Wix they employed the services of RV Digital Marketing to develop their marketing strategy to build the online business presence quickly and professionally.

THE OBJECTIVES

By developing the website, including engaging and informative content, interest begand to grow and the business along with it.

Vale Dog Training set the following goals:

  • Improve online visabilty
  • Gain more bookings for the services offered
  • Expand the geographic target market.
THE STRATEGY

Over the course of several months a new website was developed on the WordPress CMS platform and services included:

  • Content creation for webpages and marketing collateral
  • Graphic Design for logos and website design
  • Search Engine Optimisation (SEO)
  • Social Media channel creation, design and development
  • Photography for digital and print use
  • Print Services for flyers, business cards and signage
  • Video services for editing and developing promo videos used on site and social media.

By developing the website and including engaging and informative content, interest began to grow and the business along with it.

DATA INSIGHTS
79%

INCREASE IN BOOKINGS

78%

INCREASE IN TRAFFIC

52%

INCREASE IN REVENUE

Visit Website

CASE STUDY | VALE DOG TRAINING

How RV Digital Marketing implemented a fully range of services with a new digital platform.
THE CLIENT

Vale Dog Training launched a couple of years ago and decided they needed to be online to attract more customers.

Following a site developed with Wix they employed the services of RV Digital Marketing to develop their marketing strategy to build the online business presence quickly and professionally.

THE OBJECTIVES

By developing the website, including engaging and informative content, interest begand to grow and the business along with it.

Vale Dog Training set the following goals:

  • Improve online visabilty
  • Gain more bookings for the services offered
  • Expand the geographic target market.
THE STRATEGY

Over the course of several months a new website was developed on the WordPress CMS platform and services included:

  • Content creation for webpages and marketing collateral
  • Graphic Design for logos and website design
  • Search Engine Optimisation (SEO)
  • Social Media channel creation, design and development
  • Photography for digital and print use
  • Print Services for flyers, business cards and signage
  • Video services for editing and developing promo videos used on site and social media.

By developing the website and including engaging and informative content, interest began to grow and the business along with it.

DATA INSIGHTS
79%

INCREASE IN BOOKINGS

78%

INCREASE IN TRAFFIC

52%

INCREASE IN REVENUE

Visit Website

CASE STUDY | VALE DOG TRAINING

How RV Digital Marketing implemented a fully range of services with a new digital platform.
THE CLIENT

Vale Dog Training launched a couple of years ago and decided they needed to be online to attract more customers.

Following a site developed with Wix they employed the services of RV Digital Marketing to develop their marketing strategy to build the online business presence quickly and professionally.

THE OBJECTIVES

By developing the website, including engaging and informative content, interest begand to grow and the business along with it.

Vale Dog Training set the following goals:

  • Improve online visabilty
  • Gain more bookings for the services offered
  • Expand the geographic target market.
THE STRATEGY

Over the course of several months a new website was developed on the WordPress CMS platform and services included:

  • Content creation for webpages and marketing collateral
  • Graphic Design for logos and website design
  • Search Engine Optimisation (SEO)
  • Social Media channel creation, design and development
  • Photography for digital and print use
  • Print Services for flyers, business cards and signage
  • Video services for editing and developing promo videos used on site and social media.

By developing the website and including engaging and informative content, interest began to grow and the business along with it.

CLIENT TESTIMONIAL

We have really enjoyed working with Russell on our digital marketing project. Since starting the project several months ago, we have been amazed by the professional and methodical way he works and how quickly he delivers results.

He keeps us informed at every step of the process and offers lots of useful ideas and advice and has really made a huge difference to our business.

The project has gone so well, we have expanded the business to offer Dog Grooming and commissioned Russell to create a digital marketing plan including a website to help promote that business also.

Since launching the new Dog Grooming site just a couple of months ago, it is already attracting new business helping the new area grow and providing opportunities to cross sell our dog training services.

We cannot recommend RV Digital Marketing Services highly enough as he took all the time to explain what needed to be done and how we could achieve our goals. We have no worries at all as he takes care of everything.

Simon & Sue

Owners, Vale Dog Training

CLIENT TESTIMONIAL

We have really enjoyed working with Russell on our digital marketing project. Since starting the project several months ago, we have been amazed by the professional and methodical way he works and how quickly he delivers results.

He keeps us informed at every step of the process and offers lots of useful ideas and advice and has really made a huge difference to our business.

The project has gone so well, we have expanded the business to offer Dog Grooming and commissioned Russell to create a digital marketing plan including a website to help promote that business also.

Since launching the new Dog Grooming site just a couple of months ago, it is already attracting new business helping the new area grow and providing opportunities to cross sell our dog training services.

We cannot recommend RV Digital Marketing Services highly enough as he took all the time to explain what needed to be done and how we could achieve our goals. We have no worries at all as he takes care of everything.

Simon & Sue

Owners, Vale Dog Training

MORE RESULTS

SERVICES PROVIDED

COMPANY GROWTH

2017 yielded the best company results since opening

Since the growth of the business, Vale Dog Training have decided to expand the business by opening a new business unit  and offering Dog Grooming services from Vale Dog Grooming

LARGE INCREASE IN ONLINE BOOKINGS

All Puppy Foundation 1 Classes | Fully booked
All Puppy Foundation 2 Classes | Fully booked
All Dog Agility Starter Classes | Fully Booked
Increase in Doggy Day Care Bookings
Increase in Free Run Area Bookings
Increase in Agility Area Hire Bookings

GATHERED VALUEABLE ANALYTICS

Demographics of our website visitors:
Age range | Gender | Geo Location | New vs Returning
Device Used
Browser Used
Traffic Type (Organic / Direct / Social)
Search terms used to land on website pages
Busiest time of day for website visitors
Page visit priority
Social media generated traffic
User flow around the website
How many users have sent used email contact method
How many users have used telephone contact method
Goal views – booking forms, email contacts

Bookings can be broken down by class type, month and how the booking was made (form / email)

COMPLIANCE

Site is mobile friendly

Site is security compliant (SSL)

TRAFFIC

Increased booking via the website

Increased area demographic to 30 mile radius

Google page ranking increasing to page 1 for specified search terms

REVIEW

With the newly acquired data channels I am now able to review which areas of the website are working and which need improvment.

Based on this information, the website continues to be developed based on the companies goals.

AS SEEN ON TV

As a direct result of the increased online visibilty, Vale Dog Training were approached by the TV production company Renegade Pictures to help with an episode of CAR SOS for the National Geographic Channel.

Vale Dog Training supplied dogs, trainers and setup their agility course at Croome Court to provide a staged cover story for the reveal of the VW Karmann Ghia (Season 6 Episode 3 – transmitted 22/03/18).

View the full show details HERE

View the Vale Dog Training Edit HERE

View the Dog Agility Promo I created from the footage HERE

View the gallery of promotional images taken on the day HERE

GRAPHIC DESIGN

New high quality logo for use in digital marketing & print

UX & DESIGN

Creative design and User Experience for desktop and mobile

PROJECT DELIVERY

Technical delivery & project management and live support.

SOCIAL MEDIA

Setup and configure the following social media channels:
FACEBOOK | TWITTER | GOOGLE PLUS | YOUTUBE
to drive traffic back to website. 

Created header and profile images for all digital channels

ANALYTICS SETUP

Setup and configured Google Analytics to capture data
Setup and configured Bing Analytics to capture data
Setup and configured Search Console to capture data
U

SEO

Implemented Search Engine Optimisation (SEO) techniques including On Page Factors, Off Page Factors, Site Factors & Domain Factors

PHOTOGRAPHY

High quality photographs taken to help promote the business online and print such as flyers, business cards and adverts

VIDEO

Promotional Videos to help promote the services of the business via social media such as Facebook & Twitter and to populate the businesses YouTube channel.

SECURITY

SSL certificate implemented to provide website security and to avoid google ranking penalties

Security plugins added to website to prevent hacking attacks 

PRINT SERVICES

Created designs for business Signage to help the business being found when customers visit with their dogs 

Created flyers to aid in the offline advertising of the business

Created business cards to aid in promoting the business

ONLINE BOOKING REQUESTS

Created an online booking form to capture customer data and provide an efficent way to book the required service
r

MAINTENANCE

Installation and monitoring site performance
Installation and monitoring of site security
Installation and monitoring backups
Disaster recovery testing

AS SEEN ON TV

Synopsis

Car SOS is a British automotive entertainment television series that airs on National Geographic Channel as well as being repeated on More4. The series began in 2013, and is presented by Tim Shaw and Fuzz Townshend.

The show features Tim Shaw and Fuzz Townshend working closely with the specialist car restoration team helping to restore owners’ classic cars from across the UK and Europe, often beginning in serious state of disrepair. The owner and their car, unbeknownst to them, are nominated by a relative or friend because of an inability to restore the vehicle themselves due to unforeseen medical and/or financial reasons.

The owners are then reunited with their finished car, much to their surprise at a staged event usually setup by Shaw.

Edited Email from Renegade Pictures | CAR SOS TV Production Company

Thank you very much for your input on the day, you were a large part of making it such a brilliant surprise for the owner. 

I will let you know exactly when this Episode will be on air so you CAN include any photos showcasing the Vale Dog agility group featuring in the show. 

Thank you again to you and your team for taking part on making yet another dream come true. We hope you enjoy the new series!

Wishing you all the best,

Daniella

CAR SOS – THE VALE DOG TRAINING EDIT

In this episode Tim and Fuzz recover the 1965 Volkswagen Karmann Ghia from Lee, in order to restore this little automotive gem, which undergoes incessant engine failures.

This is a video edit from the full episode where Vale Dog Training were used as the staged cover story for the reveal of the car to the owner at the end of the show.

VALE DOG TRAINING | DOG AGILITY PROMO

There were sections of the video edit that could be re-edited to create a promotional video for the dog agility services that Vale Dog Training offer.

The episode edit was “re-edited” to show only the areas that promoted the fun and activities of dog agility and titles were added at the beginning and the end to promote the business and an audio track was added to complete the video.

AS SEEN ON TV

Synopsis

Car SOS is a British automotive entertainment television series that airs on National Geographic Channel as well as being repeated on More4. The series began in 2013, and is presented by Tim Shaw and Fuzz Townshend.

The show features Tim Shaw and Fuzz Townshend working closely with the specialist car restoration team helping to restore owners’ classic cars from across the UK and Europe, often beginning in serious state of disrepair. The owner and their car, unbeknownst to them, are nominated by a relative or friend because of an inability to restore the vehicle themselves due to unforeseen medical and/or financial reasons.

The owners are then reunited with their finished car, much to their surprise at a staged event usually setup by Shaw.

Edited Email from
Renegade Pictures | CAR SOS TV Production Company

Thank you very much for your input on the day, you were a large part of making it such a brilliant surprise for the owner. 

I will let you know exactly when this Episode will be on air so you CAN include any photos showcasing the Vale Dog agility group featuring in the show. 

Thank you again to you and your team for taking part on making yet another dream come true. We hope you enjoy the new series!

Wishing you all the best,

Daniella

CAR SOS – THE VALE DOG TRAINING EDIT

In this episode Tim and Fuzz recover the 1965 Volkswagen Karmann Ghia from Lee, in order to restore this little automotive gem, which undergoes incessant engine failures.

This is a video edit from the full episode where Vale Dog Training were used as the staged cover story for the reveal of the car to the owner at the end of the show.

VALE DOG TRAINING | DOG AGILITY PROMO

There were sections of the video edit that could be re-edited to create a promotional video for the dog agility services that Vale Dog Training offer.

The episode edit was “re-edited” to show only the areas that promoted the fun and activities of dog agility and titles were added at the beginning and the end to promote the business and an audio track was added to complete the video.

MORE RESULTS

COMPANY GROWTH

2017 yielded the best company results since opening

Since the growth of the business, Vale Dog Training have decided to expand the business by opening up a new business unit and offering Dog Grooming services from Vale Dog Grooming

LARGE INCREASE IN ONLINE BOOKINGS

All Puppy Foundation 1 Classes | Fully booked
All Puppy Foundation 2 Classes | Fully booked
All Dog Agility Starter Classes | Fully Booked
Increase in Doggy Day Care Bookings
Increase in Free Run Area Bookings
Increase in Agility Area Hire Bookings

GATHERED VALUEABLE ANALYTICS

Demographics of our website visitors:
Age range | Gender | Geo Location | New vs Returning
Device Used
Browser Used
Traffic Type (Organic / Direct / Social)
Search terms used to land on website pages
Busiest time of day for website visitors
Page visit priority
Social media generated traffic
User flow around the website
How many users have sent used email contact method
How many users have used telephone contact method
Goal views – booking forms, email contacts

Bookings can be broken down by class type, month and how the booking was made (form / email)

COMPLIANCE

Site is mobile friendly

Site is security compliant (SSL)

TRAFFIC

Increased booking via the website

Increased area demographic to 30 mile radius

Google page ranking increasing to page 1 for specified search terms

REVIEW

With the newly acquired data channels I am now able to review which areas of the website are working and which need improvment.

Based on this information, the website continues to be developed based on the companies goals.

SERVICES PROVIDED

GRAPHIC DESIGN

New high quality logo for use in digital marketing & print

UX & DESIGN

Creative design and User Experience for desktop and mobile

PROJECT DELIVERY

Technical delivery & project management and live support.

SOCIAL MEDIA

Setup and configure the following social media channels:
FACEBOOK | TWITTER | GOOGLE PLUS | YOUTUBE
to drive traffic back to website. 

Created header and profile images for all digital channels

ANALYTICS SETUP

Setup and configured Google Analytics to capture data
Setup and configured Bing Analytics to capture data
Setup and configured Search Console to capture data
U

SEO

Implemented Search Engine Optimisation (SEO) techniques including On Page Factors, Off Page Factors, Site Factors & Domain Factors

PHOTOGRAPHY

High quality photographs taken to help promote the business online and print such as flyers, business cards and adverts

SECURITY

SSL certificate implemented to provide website security and to avoid google ranking penalties

Security plugins added to website to prevent hacking attacks 

PRINT SERVICES

Created designs for business Signage to help the business being found when customers visit with their dogs 

Created flyers to aid in the offline advertising of the business

Created business cards to aid in promoting the business

ONLINE BOOKING REQUESTS

Created an online booking form to capture customer data and provide an efficent way to book the required service
r

MAINTENANCE

Installation and monitoring site performance
Installation and monitoring of site security
Installation and monitoring backups
Disaster recovery testing

AS SEEN ON TV

As a direct result of the increased online visibilty, Vale Dog Training were approached by the TV production company Renegade Pictures to help with an episode of CAR SOS for the National Geographic Channel.

Vale Dog Training supplied dogs, trainers and setup their agility course at Croome Court to provide a staged cover story for the reveal of the VW Karmann Ghia (Season 6 Episode 3 – transmitted 22/03/18).

Visit Website