100%
INCREASE IN BOOKINGS
100%
INCREASE IN TRAFFIC
100%
INCREASE IN REVENUE
CASE STUDY | VALE DOG GROOMING
THE CLIENT
Vale Dog Grooming launched in February 2018 and is part of Vale Dog Training and following the success of the digital marketing plan, they decided to replicate that success to this new business area.
THE OBJECTIVES
Vale Dog Grooming set the following goals
- Implement an online presence and link it to the successful business Vale Dog Training
- Gain bookings for services offered
- Launch services to target market
THE STRATEGY
Over the course of a couple of months months a new website was developed on the WordPress CMS platform and services included:
- Content creation for webpages and marketing collateral
- Graphic Design for logos and website design
- Search Engine Optimisation (SEO)
- Social Media channel creation, design and development
- Photography for digital and print use
- Print Services for flyers, business cards and signage
By developing the website and including engaging and informative content, interest began to grow and the business along with it. This new growth provides a good ROI.
100%
INCREASE IN BOOKINGS
100%
INCREASE IN TRAFFIC
100%
INCREASE IN REVENUE
CASE STUDY | VALE DOG GROOMING
THE CLIENT
Vale Dog Grooming launched a couple of months ago and is part of Vale Dog Training and following the success of the digital marketing plan, they decided to replicate that success to this new business area.
THE OBJECTIVES
Vale Dog Grooming set the following goals
- Implement an online presence and link it to the successful business Vale Dog Training
- Gain bookings for services offered
- Launch services to target market
THE STRATEGY
Over the course of a couple of months months a new website was developed on the WordPress CMS platform and services included:
- Content creation for webpages and marketing collateral
- Graphic Design for logos and website design
- Search Engine Optimisation (SEO)
- Social Media channel creation, design and development
- Photography for digital and print use
- Print Services for flyers, business cards and signage
By developing the website and including engaging and informative content, interest began to grow and the business along with it. This new growth provides a good ROI.
Following the huge success working with Russell on Vale Dog Training, it made perfect sense to replicate the project that has already brought in so much exposure and new business.
Russell quickly developed the website design and social media channels. He then launched the marketing campaign to gain exposure for the business via these channels along with printed collateral such as flyers and a new range of signage to complement and replace the original signage for the business.
Even during our first week we gained valuable online exposure via facebook and twitter and along with our printed materials, the business began to grow organically.
We have enjoyed a great start to this new enterprise and continue to improve the business offerings as a whole to provide the best customer experience for new and existing customer base. With continual investment in services and facilities we expect 2018 to be our best year yet.
Once again, Russell not only met our expectations, he often exceeds them with carefully considered insights as to how we should grow the business and what marketing techniques to employ.Â
COMPANY GROWTH
Despite the business only being launched in January, it is already providing a great ROI. We are forcasting a great return for 2018.
BOOKING INCREASE WEEK BY WEEK
Full Groom is our most popular service
Puppy Introduction bookings are increasing steadily
We have recurring De-shedding appointments
We have recurring Hand Stripping appointments
WE ARE GATHERING VALUEABLE ANALYTICS
Demographics of our website visitors:
Age range | Gender | Geo Location | New vs Returning
Device Used
Browser Used
Traffic Type (Organic / Direct / Social)
Search terms used to land on website pages
Busiest time of day for website visitors
Page visit priority
Social media generated traffic
User flow around the website
How many users have sent used email contact method
How many users have used telephone contact method
Goal views – booking forms, email contacts
Bookings can be broken down by service type, month and how the booking was made (form / email)
COMPLIANCE
Site is mobile friendly
Site is security compliant (SSL)
TRAFFIC
Increased booking via the website
Increased area demographic to 30 mile radius
Google page ranking are gradually increasing to page 1 for specified search terms
REVIEW
Based on this information, the website continues to be developed based on the companies goals.
GRAPHIC DESIGN
UX & DESIGN
PROJECT DELIVERY
SOCIAL MEDIA
Setup and configure the following social media channels:
FACEBOOK | TWITTER | PINTERESTÂ to drive traffic back to website.Â
Created header and profile images for all digital channels
ANALYTICS SETUP
Setup and configured Bing Analytics to capture data
Setup and configured Search Console to capture data
SEO
PHOTOGRAPHY
High quality photographs taken to help promote the business online and print such as flyers and adverts
SECURITY
Security plugins added to website to prevent hacking attacksÂ
PRINT SERVICES
Created designs for business Signage to help the business being found when customers visit with their dogsÂ
Created flyers to aid in the offline advertising of the business
ONLINE BOOKING REQUESTS
Created an online contact form to capture customer data and provide an efficent way to book the required service
MAINTENANCE
Installation and monitoring of site security
Installation and monitoring backups
Disaster recovery testing
COMPANY GROWTH
Despite the business only being launched in January, it is already providing a great ROI. We are forcasting a great return for 2018.
BOOKING INCREASE WEEK BY WEEK
Full Groom is our most popular service
Puppy Introduction bookings are increasing steadily
We have recurring De-shedding appointments
We have recurring Hand Stripping appointments
WE ARE GATHERING VALUEABLE ANALYTICS
Demographics of our website visitors:
Age range | Gender | Geo Location | New vs Returning
Device Used
Browser Used
Traffic Type (Organic / Direct / Social)
Search terms used to land on website pages
Busiest time of day for website visitors
Page visit priority
Social media generated traffic
User flow around the website
How many users have sent used email contact method
How many users have used telephone contact method
Goal views – booking forms, email contacts
Bookings can be broken down by service type, month and how the booking was made (form / email)
COMPLIANCE
Site is mobile friendly
Site is security compliant (SSL)
TRAFFIC
Increased booking via the website
Increased area demographic to 30 mile radius
Google page ranking are gradually increasing to page 1 for specified search terms
REVIEW
Based on this information, the website continues to be developed based on the companies goals.
GRAPHIC DESIGN
UX & DESIGN
PROJECT DELIVERY
SOCIAL MEDIA
Setup and configure the following social media channels:
FACEBOOK | TWITTER | PINTERESTÂ to drive traffic back to website.Â
Created header and profile images for all digital channels
ANALYTICS SETUP
Setup and configured Bing Analytics to capture data
Setup and configured Search Console to capture data
SEO
PHOTOGRAPHY
High quality photographs taken to help promote the business online and print such as flyers and adverts
SECURITY
Security plugins added to website to prevent hacking attacksÂ
PRINT SERVICES
Created designs for business Signage to help the business being found when customers visit with their dogsÂ
Created flyers to aid in the offline advertising of the business
ONLINE BOOKING REQUESTS
Created an online contact form to capture customer data and provide an efficent way to book the required service
MAINTENANCE
Installation and monitoring of site security
Installation and monitoring backups
Disaster recovery testing